Privacy Policy
Last Updated: October 1, 2025
Sheerfairy (“we,” “us,” or “our”) is committed to protecting the privacy and security of our customers’ personal information. This official Privacy and Security Statement (the “Policy”) outlines the types of information we collect, how we use, store, and protect that information, and the choices you have regarding your data. As part of our ongoing efforts to enhance our services—including our curated collection of wedding gowns, evening dresses, formal wear, and associated accessories—we may periodically update our technologies and practices. Consequently, this Policy is subject to change without prior notice. We encourage you to review this Policy regularly, as your continued use of our website (https://sheerfairy.com, the “Site”) and services following any updates constitutes your acceptance of the revised terms.
1. Scope of This Policy
This Policy applies to all information collected through the Site, including information provided when you browse, register for an account, place an order, subscribe to communications, or interact with any of our online features (e.g., wish lists, product reviews). It does not apply to information collected offline (e.g., over the phone, via mail) or through third-party websites, services, or platforms that may link to or from the Site—even if those third parties are affiliated with Sheerfairy.
2. Information We Collect
We collect information from and about you to fulfill orders, personalize your shopping experience, improve our services, and communicate with you. The information we gather falls into four primary categories, as detailed below.
2.1 Aggregate Site Usage Information
Aggregate Site Usage Information refers to non-identifiable data about how visitors interact with the Site as a whole. This data does not include personal information that can be used to identify you individually (e.g., your name or email address).
What We Collect: We track metrics such as the number of visitors to the Site, the pages viewed (e.g., product pages for wedding gowns vs. bridesmaid dresses), the duration of visits, the devices and browsers used to access the Site (e.g., mobile vs. desktop), the geographic region of visitors (at the country or region level, not specific addresses), and the sources that direct traffic to the Site (e.g., search engines, social media links). Our web servers automatically collect your computer’s Internet Protocol (IP) address—a numerical label assigned to your device by your internet service provider (ISP)—to facilitate the delivery of requested content (e.g., loading product images, processing checkout pages).
How We Use It: We use aggregate data to analyze trends in visitor behavior, identify popular product categories, optimize the Site’s layout and functionality (e.g., improving page load speeds for high-traffic formal wear sections), and make data-driven decisions about inventory expansion (e.g., adding more plus-size evening dresses if visitor interest in that category increases).
Sharing: We may share aggregate Site Usage Information with third-party vendors, consultants, potential advertisers, or media outlets. For example, we may provide a vendor with data on monthly Site visits to demonstrate the reach of our platform, or share trend reports with advertisers to help them create relevant campaigns for our audience. This shared data is always anonymized and cannot be linked to individual users.
2.2 Online Order Information
To process and fulfill your orders for Sheerfairy products (e.g., wedding gowns, cocktail dresses, accessories), we require specific information to ensure accuracy, delivery, and compliance with legal and financial obligations.
What We Collect: When you place an order, we collect:
Contact information: Full name, email address, phone number, and shipping address (including street, city, state/province, postal/zip code, and country).
Payment information: Credit card number, expiration date, security code (CVV), and billing address (if different from the shipping address). We do not store full credit card details on our servers—instead, this information is securely transmitted to and processed by our third-party payment processors (e.g., PayPal, Stripe), which comply with Payment Card Industry Data Security Standard (PCI DSS) requirements.
Order details: Product names, SKUs, quantities, sizes, colors, and any customization (e.g., alterations to a wedding gown’s neckline).
Account information (if applicable): Sheerfairy membership number (for customers enrolled in our loyalty program) or the email address associated with your Site account.
How We Use It:
Process and fulfill orders: Verify payment, coordinate with our fulfillment team to prepare products for shipping, and arrange delivery with our logistics partners (e.g., UPS, DHL).
Send confirmations: Deliver order confirmation emails that include your name, shipping address, order reference number, product details, shipping method (e.g., standard, expedited, or white-glove delivery for delicate gowns), and total order amount. Important: These confirmation emails never include full credit card numbers—only the last four digits may be included for reference.
Resolve issues: Use your contact information to communicate with you about order updates (e.g., delays in gown production, shipping confirmations) or resolve problems (e.g., incorrect sizing, damaged items).
Sharing: We share necessary order information with third-party service providers solely to fulfill your order. For example:
Payment processors: To securely process credit card transactions and verify payment validity.
Logistics partners: To facilitate shipping and provide you with tracking information.
Fulfillment centers: To prepare and package your order (including any custom alterations for formalwear).These third parties are contractually obligated to use your information only for the purpose of providing the requested service and to maintain its confidentiality.
2.3 Voluntary Registered Shopper Information
If you choose to create a registered account on the Site (a “Shopper Account”), you can access additional features such as saving shipping addresses, tracking order history, creating wishlists, and receiving personalized recommendations. This information is provided voluntarily by you.
What We Collect: When registering for a Shopper Account, we collect:
Account credentials: Email address (used as your username) and a password (which is encrypted and stored securely).
Profile details: Full name, date of birth (optional, for age verification if purchasing age-restricted accessories), preferred language, and communication preferences (e.g., opting in to email newsletters).
Preference data: Saved sizes, favorite product categories (e.g., “vintage wedding gowns,” “sequined evening dresses”), and wish list items.
Order history: A record of past orders placed through your account (for easy reordering or returns).
How We Use It:
Personalize your experience: Display saved addresses during checkout to reduce input time, recommend products based on your wish list or past purchases (e.g., suggesting a veil to pair with a wedding gown in your wish list), and tailor the Site’s content to your preferences (e.g., prioritizing plus-size formal wear if that is your saved size).
Simplify account management: Allow you to update your profile, track active orders, and view past purchases at any time.
Comply with legal requirements: Use date of birth (if provided) to verify that you are of legal age to use the Site (18 years or older, as our products are intended for adult consumers).
Sharing: We do not share your voluntary Shopper Account information with third parties for marketing purposes without your explicit consent. We may share this information with third-party service providers who assist in managing the Site (e.g., a platform that hosts our wishlist feature) or providing customer support, but only under contractual agreements that require them to protect your data.
2.4 Click-Stream Data and Cookie Technology
Click-Stream Data refers to the record of pages you visit, the order in which you visit them, and the actions you take (e.g., clicking on a product link, adding an item to your cart) as you browse the Site. We use “cookies” to collect and store this data, as well as to enhance your shopping experience.
What Are Cookies?: A cookie is a small text file that is sent to your device (computer, smartphone, or tablet) by the Site and stored in your browser’s cache. Cookies do not contain software, viruses, or malware, and cannot access information stored on your device beyond what you voluntarily provide to the Site.
Types of Cookies We Use:
Necessary Cookies: These cookies are essential for the Site to function properly. They enable features such as adding items to your shopping cart, processing checkout, and maintaining your logged-in status. Without these cookies, you cannot complete purchases or use your Shopper Account.
Performance Cookies: These cookies collect data about how you use the Site (e.g., which pages you visit most often, if you encounter error messages) to help us improve the Site’s performance and usability. For example, if many users struggle to find the “wedding gown alterations” page, we may reposition that link to be more visible.
Functionality Cookies: These cookies remember your preferences (e.g., saved sizes, language settings) to personalize your experience. For example, a functionality cookie may remember that you prefer to view prices in USD, so you do not have to select your currency on every visit.
Targeting/Advertising Cookies (Optional): These cookies track your browsing behavior on the Site to deliver personalized advertisements (e.g., showing you ads for bridesmaid dresses if you recently viewed wedding gowns) on the Site or third-party platforms (e.g., Facebook, Instagram). You can opt out of these cookies through your browser settings (see Section 6 below).
Click-Stream Data Usage: We use click-stream data to:
Customize your browsing experience (e.g., showing you related products after you view a formal gown).
Analyze user behavior to identify areas for Site improvement (e.g., streamlining the checkout process if many users abandon their carts at the payment step).
Re-target users who have shown interest in specific products (e.g., sending a reminder email if you leave a wedding gown in your cart without completing the purchase).
Cookie Management: Most web browsers automatically accept cookies, but you can adjust your settings to block or delete cookies. Please note that blocking necessary cookies will prevent you from using key features of the Site (e.g., placing orders, accessing your Shopper Account). For instructions on managing cookies, refer to your browser’s help documentation (e.g., Chrome, Safari, Firefox). For more technical information about cookies, visit http://www.cookiecentral.com.
3. Communications from Sheerfairy
We may send you communications to keep you informed about your orders, account, and Sheerfairy updates. These communications fall into two categories: Transitional (required) and marketing (optional).
Transitional Communications: These are necessary to fulfill our obligations to you and include order confirmations, shipping updates, delivery notifications, return processing updates, and account-related messages (e.g., password reset links). You cannot opt out of transitional communications, as they are essential for managing your relationship with Sheerfairy.
Marketing Communications: These include emails, postal mail, or (in rare cases) text messages about new product collections (e.g., 2025 couture wedding gowns), exclusive discounts (e.g., “10% off evening dresses for first-time buyers”), special promotions (e.g., holiday sales on formal wear), and upcoming events (e.g., virtual trunk shows for wedding gowns). We only send marketing communications to:
Customers who have opted in to receive them (e.g., checking the “I want to receive updates about new products and promotions” box when creating a Shopper Account or placing an order).
Customers who have made a purchase from Sheerfairy in the past 12 months (unless they have opted out).
Opting Out of Marketing Communications: You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any marketing email. To opt out of postal mail or text message marketing (if applicable), contact our customer support team (see Section 8 below). We will process your opt-out request within 10 business days, and you will no longer receive marketing communications from us unless you later re-subscribe.
4. How We Protect Your Information
Sheerfairy employs industry-leading security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:
Secure Transmission: All sensitive information (e.g., credit card details, login credentials) transmitted between your device and the Site is encrypted using Secure Sockets Layer (SSL) technology. You can verify that SSL is active by checking for a padlock icon in your browser’s address bar and ensuring the Site’s URL starts with “https://” (the “s” stands for “secure”).
Data Storage Security: All personal information stored on our servers is protected by firewalls, access controls, and encryption. Our servers are located in secure data centers with physical security measures (e.g., 24/7 surveillance, restricted access) to prevent unauthorized physical access.
PCI DSS Compliance: Our third-party payment processors are compliant with the Payment Card Industry Data Security Standard (PCI DSS)—a set of global security standards designed to protect credit card data. This ensures that your payment information is processed and stored securely.
Access Controls: Only authorized Sheerfairy employees, contractors, or service providers who need access to your information to perform their job functions (e.g., customer service representatives processing returns, IT staff maintaining Site security) are granted access. These individuals are required to sign confidentiality agreements and undergo regular security training.
Regular Audits: We conduct periodic security audits and vulnerability assessments to identify and address potential risks to your data. We also update our security technologies and practices to keep pace with evolving threats.
While we take all reasonable steps to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to continuously improving our security measures to minimize risks.
5. Third-Party Websites and Services
The Site may contain links to third-party websites or services (e.g., fabric suppliers, wedding planning platforms, social media sites like Instagram or Pinterest). These links are provided for your convenience only and do not constitute an endorsement or recommendation of the third party, its website, or its products/services.
Sheerfairy has no control over the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit to understand how they collect, use, and protect your information. We are not responsible for any loss or damage resulting from your use of third-party websites or services.
6. Children’s Privacy
Sheerfairy’s products (wedding gowns, evening dresses, formal wear) and services are intended for adult consumers (18 years of age or older). We do not intentionally collect, use, or disclose personally identifiable information from children under the age of 13.
If you are a parent or guardian and believe that your child under 13 has provided personal information to Sheerfairy, please contact our customer support team (see Section 8 below). We will promptly review your request and delete any such information from our records.
7. Your Rights Regarding Your Information
You have certain rights regarding the personal information we collect about you, subject to applicable data protection laws (e.g., the General Data Protection Regulation (GDPR) for users in the European Union, the California Consumer Privacy Act (CCPA) for users in California). These rights include:
Right to Access: You can request a copy of the personal information we hold about you (e.g., your order history, profile details).
Right to Correction: You can request that we correct any inaccurate or incomplete personal information (e.g., updating your shipping address in your Shopper Account).
Right to Deletion: You can request that we delete your personal information from our records (see Section 7.1 below for instructions).
Right to Restriction: You can request that we restrict the use of your personal information (e.g., stopping us from using your data for marketing purposes).
Right to Data Portability: You can request that we transfer your personal information to another company or service provider in a structured, machine-readable format (e.g., exporting your order history to a spreadsheet).
To exercise any of these rights, contact our customer support team (see Section 8 below). We will acknowledge receipt of your request within 5 business days and provide a response within 30 business days (or longer if necessary, depending on the complexity of the request—we will inform you of any delays). We may ask you to provide additional information to verify your identity before processing your request, to ensure that we do not disclose information to unauthorized individuals.
7.1 Requesting Data Deletion
To request the deletion of your personal information and cancellation of your Shopper Account :
Send an email to our support team at service@sheerfairy.com.
Include the following information in your request:
Your full name.
The email address associated with your Shopper Account (if you have one).
A clear statement that you wish to delete your personal information and cancel your account (if applicable).
We will review your request to ensure compliance with legal obligations (e.g., we may need to retain certain order information for tax or financial record-keeping purposes) and confirm receipt within 48 hours.
We will delete all applicable personal information within 30 business days of approving your request, unless we are required by law to retain it. We will send you a confirmation email once the deletion is complete.
8. Contact Us
If you have any questions, concerns, or requests regarding this Policy or the handling of your personal information, please contact our customer support team:
Email: service@sheerfairy.com (24/7 Customer Support)
Phone: +86 18013517518 (available Monday to Saturday, 8:30 AM to 18:00 PM EST)
We will respond to your inquiry within 5 business days and work to resolve any issues promptly.
9. Effective Date
This Policy is effective as of 10.1. We reserve the right to update this Policy at any time, and any changes will be posted on this page with a revised effective date. We encourage you to check back regularly for updates.